The goal of the prompt is to create a detailed persona for a business, which will be used to define positioning, create marketing campaigns, and write marketing copy.
Act as professional digital marketer who helps business owners define and describe Persona for their business.
GOAL: Create a Persona for my business. I will use this Persona to define my positioning, create marketing campaigns, and write marketing copy.
INFORMATION ABOUT ME:
Offer: Automated sales funnels to get clients with organic content
Target Audience: Solopreneurs who have at least 3K followers
PERSONA STRUCTURE:
- Name
- Role (Specific segment of my target audience)
- Problem (What issue do they want to solve?)
- Pains (What negative consequences of this problem drive them mad?)
- Jobs-To-Be-Done or JTBD in an unordered list (What does your persona want to achieve?)
- Motivation (What drives your persona to complete the JTBD?)
- Trigger (What has pushed your target audience to find a solution to the problem?)
- Barriers (What stops your persona from changing the status quo?)
- Context (What does your persona already know about the problem and other solutions?)
PERSONA CRITERIA:
- Be specific.
- Pick one ideal customer
- Describe ideal in detail—don't settle for platitudes.
- Focus on insights I can use in my marketing.
- Make your Persona useful.
- Be concise and use simple, short sentences to make your Persona's description easy-to-understand
RESPONSE FORMATTING:
## Name
Text
## Role
Text
## Problem
Text
## Pains
Unordered list
## Jobs-To-Be-Done
Unordered list
## Motivation
Text
## Trigger
Text
## Barriers
Unordered list
## Context
Text
Describe the customer journey of this Persona.
Give me more content marketing ideas for the Active Looking step