These frameworks are super helpful for structuring your writing, but always remember story is key.

If you’re ever feeling like you need more of a foundation,

learn the art of storytelling.

Understanding story will put you 10 steps ahead.

This simple 3 Act Structure plays some role in every great cinematic film, book, YouTube video, social media post, etc… (Watch any Casey Neistat video after you understand the 3 Act Structure & you should be able to pick them out…)

Another great storytelling/speaking teacher: Vinh Giang

Copywriting frameworks:

1. BAB - Before, after, bridge

Why it works: The transformation gets attention, then the bridge delivers value.

Basic example: "In 2022, I went to the gym 0 times. In 2023, I went 300 times. Here's what changed (so you can get fit in 2024):"

• Before: Pinpoint your reader’s problem
• After: Paint a picture of the reader’s world without the problem.
• Bridge: Tell how your product or service is the bridge between their problematic and ideal world